Bravecto

Bravecto is an MSD Animal Health brand. Designed for dogs, Bravecto is the only product offering a full 3 month tick and flea protection. For the Australian product launch, Leafcutter was engaged to help design a unique way of communicating Bravecto to the Australian market. The brief included expanding on the Australian brand creative which was to move away from the very corporate and clinical feel brand in the United States and inject some personality and character. We created unique own-able icons for use on the website and other channels, sourced and directed photography and vector images bringing personality to the brand. User compliance with product use was identified as a key consumer issue. To improve compliance we created the Bravecto Reminder App. We created native apps built for both the iOS and Android operating systems. The apps allow users to create a profile of their dog as well as set the date they last gave their dog Bravecto. At various intervals leading up to the next treatment date, the app sends a notification message to the user ensuring higher user compliance when it comes to Bravecto product use. The website needed to display information about the product and its use. We created the website from the ground up, tailoring it specifically for Bravecto’s audience. As part of the website build we included features like an interactive map to locate stockists, an email reminder service, the ability to recommend a Bravecto to a friend via email and more.

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